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Define

VISION & VALUE

Defining what kind of experience you would like to offer and establishing a clear vision of the product are the first crucial steps. These issues are tackled through workshops, stakeholder interviews, and ideation techniques, laying a foundation for the project.

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Understand

USERS & CONTEXT

The foundation of human centered design is a deep understanding of the context of use, the needs of users, and their behaviors. By utilizing research techniques, such as usability testing and ethnography, we can identify opportunities to craft experiences that exceed user expectations.

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Create

ITERATE & REFINE

Informed by the vision, user insights, and context of use, design concepts for the product or service are created. Working with users, the experience is validated and refined throughout the development process by utilizing rapid prototyping techniques.